Frequently Asked Questions
1) Who can benefit from the PHTRC?
The PHTRC was established with the aim of serving anyone with an interest in the tourism and hospitality fields. As such, our programs and services are geared towards hospitality graduates and students, people working in the tourism field, individual properties and companies as well as the various tourism associations in Palestine.
Whether you are already employed in the tourism industry, or are interested in choosing hospitality as your career path, the PHTRC will help you map out your future career and more importantly supply the needed tools and links to assist you in accomplishing your goals.
2) How can I become a member and what are the membership fees?
Becoming a member of the PHTRC is very easy. Either download the membership application form from our web site at HYPERLINK "http://www.phtrc.org" www.phtrc.org or request one directly from one of our offices.
Membership fees are USD 35 per year for individuals and USD 70 for institutions or firms.
3) Where is the PHTRC located?
The main office of the PHTRC is located at the Bethlehem University. However, the Arab Hotel Association is extending the PHTRC services and programs to all Palestinian hotels. Besides the AHA main office in Jerusalem, future plans include a branch in Gaza.
4) How can the PHTRC help my business?
The PHTRC and its services can help your business deal with various problems and reduce their occurrence. Some of the main problems facing Palestinian tourism businesses and the hospitality service providers in particular include high employee turnover, fierce competition and a lack of specialization within the hospitality sector.
Employee Turnover in the hospitality industry is among the highest in the world. In many cases, hospitality service providers do not realize the amount of money (direct and indirect) associated with employee hiring. Having a strong in-house training program that is tied in with growth opportunities and incentives will help management create an environment for employee loyalty and retention as well as raise the overall level of service quality to customers.
Competition in the hospitality industry is fiercer than ever. It is no longer acceptable to only satisfy guests. In fact, the key to guest loyalty is exceptional service, quick problem solving techniques and most importantly focused and planned recovery approaches. In-house training programs can empower the hotel by having the right people to develop and implement these techniques and approaches to problem solving.
Lack of Specialization within the hospitality industry in Palestine is another major weakness. Through interviews and meetings with industry professionals and educators, it was identified that the Palestinian hospitality workforce needs to develop expertise and specialization in various areas of hospitality management and operations. The PHTRC through its agreement with the American Hotel and Lodging Educational Institute is proud to offer both professional certification, Seminars and workshops as well as distance learning courses in front office operation, housekeeping, food and beverage as well as sales and marketing.
5) How can I find out about PHTRC, its services, program and events?
The PHTRC offers many services and programs and hold regular events throughout Palestine. To find out more, please visit our web site at HYPERLINK "http://www.phtrc.org" www.phtrc.org and register to receive regular updates on our activities.
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